It’s 2026—Why Are We Still Financing Cars Like It’s 1996?
The automotive industry has been on a tear when it comes to innovation. From the surge in electric vehicles to the rise of connected cars and sustainable manufacturing, it’s clear we’re driving headlong into the future. But there’s one area that still lagging – automotive financing. Despite all the advancements on the lot, the financing process still feels like it belongs in
The automotive industry has been on a tear when it comes to innovation. From the surge in electric vehicles to the rise of connected cars and sustainable manufacturing, it’s clear we’re driving headlong into the future.
But there’s one area that still lagging – automotive financing.
Despite all the advancements on the lot, the financing process still feels like it belongs in a bygone era. We’re talking about stacks of paper, physical signatures and repeated document handovers. In a world where most major life decisions – from banking to buying homes – can happen from a phone, car financing feels…out of sync.
The Disconnect Between Today’s Tech and Yesterday’s Processes
Let’s be honest: buying a car is a big deal. For many of us, it’s one of the most expensive purchases we’ll ever make. So, it’s pretty wild that securing financing for that purchase often means printing documents, digging up physical pay stubs, and spending hours waiting at a desk for someone to approve a loan.
Even worse? It’s not just inefficient – it’s frustrating. In 2026, consumers expect speed, clarity, and the ability to get things done on their terms (read: from their phones, not a dealership’s back office).
Time for a Digital Reality Check
At taq, we get it. That’s why we’ve built mobile-friendly solutions designed to bring the financing experience into the 21st century.
This isn’t just about speeding things up (although that’s a big part of it). It’s about giving consumers the kind of experience they’ve come to expect: flexible, transparent, and digital-first. With our platform, buyers can start and complete their financing anytime, from anywhere—whether they’re on their couch or standing next to their dream car.
No unnecessary paper. No back-and-forth. Just a streamlined, fully digital process that works.
Consumers Are Ready—Are You?
According to a Deloitte report, a whopping 85% of buyers want the financing process to be clear, convenient, and as hands-off as possible. And younger generations – Millennials and Gen Z in particular – aren’t just asking for digital options; they’re expecting them.
That’s where our taq solution shines. It delivers exactly what today’s car buyers want: less friction, more control, and the ability to complete one of life’s biggest financial decisions on their terms.
Bottom Line: The Time Is Now
Automotive tech has evolved. The customer has evolved. Its time financing did, too.
The future is digital – and at taq, we’re making sure it’s fast, flexible, and fully within reach.