{"id":3281,"date":"2024-06-04T11:48:16","date_gmt":"2024-06-04T15:48:16","guid":{"rendered":"https:\/\/dev.taqauto.com\/?p=3281"},"modified":"2024-06-04T12:30:51","modified_gmt":"2024-06-04T16:30:51","slug":"le-pouvoir-du-savoir-automobile","status":"publish","type":"post","link":"https:\/\/dev.taqauto.com\/fr\/2024\/06\/le-pouvoir-du-savoir-automobile\/","title":{"rendered":"Le pouvoir du Savoir automobile."},"content":{"rendered":"\n<p><strong>Le pouvoir du Savoir automobile&nbsp;: Technologie, donn\u00e9es et expertise humaine<\/strong><\/p>\n\n\n\n<p>Dans une industrie automobile en constante \u00e9volution, rester \u00e0 l\u2019avant-garde exige plus que les derniers mod\u00e8les et caract\u00e9ristiques. Pour taq, continuer \u00e0 guider la fa\u00e7on dont les constructeurs, pr\u00eateurs et concessionnaires interagissent avec les clients au cours de leur parcours d\u2019achat n\u00e9cessite une strat\u00e9gie intentionnelle ax\u00e9e sur l\u2019avenir. \u00c0 ce titre, nous avons d\u00e9lib\u00e9r\u00e9ment con\u00e7u autour du mantra du <em>Savoir automobile<\/em>, une philosophie qui sous-tend l\u2019ensemble de nos activit\u00e9s, cr\u00e9ant une synergie unique entre la technologie, les donn\u00e9es et l\u2019exp\u00e9rience humaine.&nbsp;<\/p>\n\n\n\n<p><strong>Une technologie robuste&nbsp;: L\u2019\u00e9pine dorsale de l\u2019industrie automobile moderne<\/strong><\/p>\n\n\n\n<p>Au c\u0153ur de taq se trouve une technologie holistique qui soutient tous les aspects de notre activit\u00e9. Notre \u00e9cosyst\u00e8me d\u2019outils innovants et connect\u00e9s modernise la fa\u00e7on dont les clients interagissent avec nos partenaires concessionnaires, constructeurs et pr\u00eateurs. Ces partenaires utilisent nos plateformes pour offrir un parcours d\u2019achat fluide, efficace et hautement personnalis\u00e9 qui r\u00e9pond aux demandes de leurs clients f\u00e9rus de technologie et, cons\u00e9quemment, fid\u00e9lise la client\u00e8le, stimule les ventes et \u00e9tablit une nouvelle norme en mati\u00e8re d\u2019exp\u00e9rience d\u2019achat d\u2019une voiture.&nbsp;<\/p>\n\n\n\n<p><strong>Des donn\u00e9es pertinentes&nbsp;: La mati\u00e8re premi\u00e8re pour la prise de d\u00e9cision<\/strong><\/p>\n\n\n\n<p>Si l\u2019on a toujours dit que \u00ab&nbsp;les donn\u00e9es sont reines&nbsp;\u00bb, le math\u00e9maticien Clive Humby a plut\u00f4t affirm\u00e9 que \u00ab&nbsp;les donn\u00e9es sont le nouveau p\u00e9trole&nbsp;\u00bb. Bien que pr\u00e9cieux, sa vraie valeur ne se r\u00e9alise qu\u2019une fois qu\u2019il est transform\u00e9 en produit, c\u2019est-\u00e0-dire en carburant ou en plastique. Il en va de m\u00eame pour les donn\u00e9es; ce n\u2019est que lorsqu\u2019elles sont examin\u00e9es et analys\u00e9es qu\u2019elles deviennent une ressource inestimable nous permettant de r\u00e9v\u00e9ler les histoires dissimul\u00e9es derri\u00e8re les chiffres et les comportements. Au cours de la derni\u00e8re d\u00e9cennie, taq a trait\u00e9 plus de 100&nbsp;millions de clients num\u00e9riques potentiels, et recueilli des informations sur la fa\u00e7on dont les clients interagissent avec notre secteur. Ces donn\u00e9es nous ont permis d\u2019acqu\u00e9rir une compr\u00e9hension unique de ce qui fonctionne et de ce qui ne fonctionne pas. Nous avons utilis\u00e9 ces informations pour guider la conception de notre plateforme ax\u00e9e sur les donn\u00e9es. Gr\u00e2ce \u00e0 la solution connect\u00e9e de taq, nos partenaires constructeurs, pr\u00eateurs et concessionnaires acqui\u00e8rent des donn\u00e9es sur les tendances du march\u00e9, les pr\u00e9f\u00e9rences des clients et les inefficacit\u00e9s op\u00e9rationnelles. Ces derni\u00e8res leur permettent de prendre des d\u00e9cisions \u00e9clair\u00e9es qui stimulent l\u2019innovation et am\u00e9liorent les performances. Par exemple, l\u2019analyse des commentaires des clients et de leur comportement d\u2019achat aide \u00e0 cr\u00e9er des programmes de vente et de service qui r\u00e9pondent exactement aux besoins et aux attentes du march\u00e9. Gr\u00e2ce \u00e0 la fonctionnalit\u00e9 portefeuille de taq, les concessionnaires peuvent obtenir des opportunit\u00e9s de revenus pendant toute la dur\u00e9e de possession du v\u00e9hicule des clients en utilisant des informations en temps r\u00e9el pour d\u00e9terminer leurs habitudes et leurs pr\u00e9f\u00e9rences d\u2019achat.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>L\u2019exp\u00e9rience des gens&nbsp;: La touche humaine<\/strong><\/p>\n\n\n\n<p>Bien que la technologie et les donn\u00e9es soient cruciales, l\u2019exp\u00e9rience et l\u2019expertise des individus demeurent irrempla\u00e7ables. L\u2019\u00e9quipe de taq, des dirigeants visionnaires aux d\u00e9veloppeurs et concepteurs, en passant par les repr\u00e9sentants des ventes et les agents du service \u00e0 la client\u00e8le, offre une dimension humaine que la technologie seule ne peut offrir. Ses connaissances, l\u2019empathie et son aptitude \u00e0 communiquer avec les clients jouent un r\u00f4le essentiel dans la fa\u00e7on dont taq con\u00e7oit, d\u00e9veloppe et d\u00e9ploie sa gamme de solutions \u00e0 l\u2019industrie. C\u2019est ainsi que taq se place largement en t\u00eate de la concurrence. Comprendre comment l\u2019industrie \u00e9volue et anticiper la prochaine it\u00e9ration du service est un avantage qui offre aux partenaires de taq une opportunit\u00e9 unique. Nous ne cr\u00e9ons pas pour r\u00e9pondre aux besoins d\u2019aujourd\u2019hui.&nbsp; Nous fa\u00e7onnons l\u2019avenir.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>L\u2019alliance de la technologie, des donn\u00e9es et de l\u2019humain<\/strong><\/p>\n\n\n\n<p>Le v\u00e9ritable pouvoir du Savoir automobile r\u00e9side dans la synergie entre la technologie, les donn\u00e9es et l\u2019exp\u00e9rience humaine. Lorsque ces \u00e9l\u00e9ments interagissent, ils forment un \u00e9cosyst\u00e8me dynamique qui favorise l\u2019avancement de l\u2019industrie.Le <em>Savoir automobile<\/em> est la force motrice du succ\u00e8s de taq. En combinant technologie robuste, donn\u00e9es pertinentes et l\u2019inestimable exp\u00e9rience humaine, nous sommes guid\u00e9s pour concevoir et offrir des solutions de technologie financi\u00e8re qui non seulement r\u00e9inventent l\u2019exp\u00e9rience d\u2019achat et de vente de voitures, mais optimise l\u2019efficacit\u00e9 op\u00e9rationnelle dans le but de remodeler l\u2019ensemble de l\u2019exp\u00e9rience client. Au fil du temps, la convergence de ces \u00e9l\u00e9ments entra\u00eenera des niveaux d\u2019innovation et de r\u00e9ussite sans pr\u00e9c\u00e9dent, fa\u00e7onnant une industrie automobile plus intelligente, plus efficace et centr\u00e9e sur le client.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>par John Currado<\/p>\n","protected":false},"author":7,"featured_media":3279,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le pouvoir du Savoir automobile. - taq<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.taqauto.com\/fr\/2024\/06\/le-pouvoir-du-savoir-automobile\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le pouvoir du Savoir automobile. - 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