{"id":890,"date":"2020-12-09T12:56:25","date_gmt":"2020-12-09T17:56:25","guid":{"rendered":"https:\/\/dev.taqauto.com\/?p=890"},"modified":"2022-10-05T15:26:56","modified_gmt":"2022-10-05T19:26:56","slug":"limportance-des-evaluations-des-clients","status":"publish","type":"post","link":"https:\/\/dev.taqauto.com\/fr\/2020\/12\/limportance-des-evaluations-des-clients\/","title":{"rendered":"L\u2019importance des \u00e9valuations des clients"},"content":{"rendered":"\n

Essayer une nouveaut\u00e9 semble moins p\u00e9rilleux si quelqu\u2019un a \u00e9limin\u00e9 une partie du risque pour nous. Et c\u2019est exactement le r\u00f4le que jouent les \u00e9valuations en ligne. En fait, selon cette \u00e9tude<\/a>*, 84 % des gens font autant confiance aux \u00e9valuations en ligne qu\u2019\u00e0 une recommandation personnelle. Voil\u00e0 pourquoi les \u00e9valuations influencent \u00e0 ce point nos d\u00e9cisions d\u2019achat ou, tout au moins, nous incitent \u00e0 consulter un site Web. Voici quelques conseils \u00e0 suivre pour bien r\u00e9ussir la gestion des \u00e9valuations de vos propres clients.
*en anglais seulement<\/p>\n\n\n\n

Cherchez les occasions de vous am\u00e9liorer<\/strong><\/p>\n\n\n\n

En surface, on pourrait penser que les \u00e9valuations des clients profitent principalement aux autres clients. C\u2019est vrai, en partie, mais elles ont aussi d\u2019autres utilit\u00e9s. Les \u00e9valuations des clients constituent une incroyable source d\u2019information pour votre concession. Elles contiennent des indices sur la fa\u00e7on dont la concession peut am\u00e9liorer l\u2019exp\u00e9rience client. Soyez particuli\u00e8rement attentif aux tendances. Par exemple, si plusieurs clients mentionnent la m\u00eame situation probl\u00e9matique, il ne fait aucun doute que vous pouvez faire mieux.<\/p>\n\n\n\n

Demandez et vous recevrez<\/strong><\/p>\n\n\n\n

Vous ne recevez pas beaucoup d\u2019\u00e9valuations? Essayez de prendre la bonne habitude de demander aux clients d\u2019\u00e9crire une \u00e9valuation sur Google. C\u2019est prouv\u00e9 : 7 clients sur 10<\/a> r\u00e9digeront une \u00e9valuation pour une entreprise si on leur a demand\u00e9. Vous pouvez rendre l\u2019exercice agr\u00e9able et fixer des objectifs, pour vous et votre \u00e9quipe. Essayez d\u2019obtenir au moins 3 \u00e9valuations par semaine. En un rien de temps, vous en aurez des dizaines.<\/p>\n\n\n\n

Gestion des \u00e9valuations n\u00e9gatives<\/strong><\/p>\n\n\n\n

client soit vraiment impressionn\u00e9 par la solution propos\u00e9e. Une fois que la situation est r\u00e9gl\u00e9e en priv\u00e9, vous pouvez vous occuper de r\u00e9pondre au commentaire n\u00e9gatif en public. Reconnaissez d\u2019abord le probl\u00e8me \u00e0 l\u2019origine du commentaire, puis d\u00e9crivez la solution mise en place. Les internautes seront probablement impressionn\u00e9s par la solution propos\u00e9e et vous pourriez m\u00eame constater que l\u2019\u00e9valuation \u00e0 une \u00e9toile s\u2019est transform\u00e9e en une \u00e9valuation plus \u00e9toil\u00e9e!<\/p>\n\n\n\n

Faites-en un processus<\/strong><\/p>\n\n\n\n

Pour r\u00e9ellement tirer profit des \u00e9valuations des clients, il est conseill\u00e9 d\u2019\u00e9tablir un processus qui permettra de g\u00e9rer les \u00e9valuations de fa\u00e7on uniforme. La premi\u00e8re \u00e9tape du processus consiste \u00e0 demander aux clients de laisser une \u00e9valuation (rappelez-vous l\u2019objectif d\u2019en recevoir trois par semaine). Vous devez ensuite prendre connaissance de toutes les \u00e9valuations afin de relever les occasions qui m\u00e9ritent d\u2019\u00eatre am\u00e9lior\u00e9es. Cette t\u00e2che peut \u00eatre faite une fois par semaine ou aux deux semaines. Enfin, assurez-vous de mettre en place un processus de gestion des \u00e9valuations n\u00e9gatives. Ces \u00e9valuations devraient \u00eatre g\u00e9r\u00e9es en premier.<\/p>\n\n\n\n

Conclusion<\/strong><\/p>\n\n\n\n

Les \u00e9valuations de clients sont l\u00e0 pour rester. En fait, l\u2019influence qu\u2019elles exercent sur la prosp\u00e9rit\u00e9 d\u2019une entreprise devrait s\u2019amplifier encore plus \u00e0 mesure que les consommateurs d\u00e9couvrent de nouvelles fa\u00e7ons de partager leurs exp\u00e9riences sur les plateformes, nouvelles ou existantes. Profitez de l\u2019occasion pour mieux comprendre vos clients et ainsi faire de meilleures affaires, tout simplement en restant \u00e0 l\u2019\u00e9coute de leurs commentaires.<\/p>\n\n\n\n

Laissez vos commentaires ci-dessous concernant vos exp\u00e9riences li\u00e9es aux \u00e9valuations de clients.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les \u00e9valuations des clients correspondent \u00e0 l\u2019\u00e9quivalent moderne du bon vieux bouche-\u00e0-oreille. Nous avons tous entendu un membre de la famille ou un ami nous vanter les m\u00e9rites du nouveau restaurant en ville ou du nouveau barbecue. En v\u00e9rit\u00e9, c\u2019est dans notre nature d\u2019accorder de l\u2019importance \u00e0 ce genre de commentaires. <\/p>\n","protected":false},"author":11,"featured_media":2153,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\nL\u2019importance des \u00e9valuations des clients - taq<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.taqauto.com\/fr\/2020\/12\/limportance-des-evaluations-des-clients\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019importance des \u00e9valuations des clients - taq\" \/>\n<meta property=\"og:description\" content=\"Les \u00e9valuations des clients correspondent \u00e0 l\u2019\u00e9quivalent moderne du bon vieux bouche-\u00e0-oreille. 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