The automotive industry continuously experiences many innovative successes and a dynamic set of challenges.

Today, the world is becoming increasingly connected and reliant on technology in our daily lives and various industries.

A year in review and what’s next at taq Automotive Intelligence.

Whether you’re a part of a large auto dealership chain or are an independent used auto dealer, here are some ways you can increase your auto dealer profitability.

Selling cars can be more of an analog business that relies on traditional face-to-face sales and more physical marketing ads. There’s a standardized process across most car dealerships in terms of what the sales process and purchasing journey look like for a typical customer.

When people think about the success of a car dealership, the first thing that many people think about is probably the floor sales team. After all, they’re the people that customers remember when they walk into a dealership to shop around and book test drives.

Car dealerships rely heavily on effective sales. Most dealers rely mainly on traditional, in-person sales strategies to walk individuals through the purchasing journey, including generating leads, nurturing leads into customers, and following up after-sales for customer retention.

Running a car dealership can be hard work. Not everyone is looking to purchase their first car or upgrade their current one.

As a car dealership, you help customers find their dream vehicle for commuting to work, going on family vacations, and safely running errands.