What’s Next in Automotive Retail

Most everyone knows the story of Billy Beane, the Oakland A’s General Manager and the inspiration for the film Moneyball, who on a shoestring budget, led his team to the playoffs by utilizing statistical data to determine strategy.

Digital retailing in the automotive industry is nothing short of transformational. The advent of digital retailing has changed the automotive industry as we know it, ushering it into the 21st century.

As you are likely aware, Canada’s Anti-Spam Legislation (CASL) came into effect on July 1, 2014. At the time, dealerships were encouraged to review their customer bases and list customers to which they had neither express nor tacit consent.

Customer reviews are the modern equivalent of good old word of mouth. We’ve all heard a family member or friend rave about the new restaurant in town or the new barbecue. In truth, it is in our nature to value such comments.

You likely spend a lot of time, effort and money driving people to your dealership’s website in the effort to convert them from browsers to customers.

All businesses want to emulate rock star companies like Facebook, Pixar, Google, and Amazon with their cool culture, free lunches, and bean bag chairs. We see the impressive profit statements and hear stories about the fun work environments and wish our organizations could be like theirs.

Your Dealership, like many others, likely has a CRM (Customer Relationship Management) and / or ILM (Internet Lead Management) system. These powerful tools have the potential to increase your sales. Improve your efficiency and so much more.