Digital Mystery Shop

Give your dealership team the competitive edge they need to close more digital sales.

Gain insights and see how your dealership stacks up with a mystery shop of one of your local competitors. Receive coaching on improving your team’s email responses to boost their online conversions. And benefit from a 14 day follow up on all email, voicemail, and text tracking.

Your Digital Mystery Shop program includes:

MYSTERY SHOP-1 New Vehicle Lead

New Vehicles

Shop for 2 new vehicles on your dealership website and/or OEM website.

MYSTERY SHOP-1 Used Vehicle Lead

Pre-owned Vehicles

Shop for 2 pre-owned vehicles on your dealership website and/or third party listing website.

MYSTERY SHOP-1 Competitor Mystery Shop

Competitor Lead

Shop for 1 new vehicle on your competitor's website.

MYSTERY SHOP-Personalized Score Card

Personalized Score Card

Monitor your team's performance and view and hear all responses.

MYSTERY SHOP-14 Day Follow-up

14 Day Follow-up

Track your team's short-term follow-up including email, voicemail, and text.

MYSTERY SHOP-Bi-monthly Online Meeting

Results Meeting

Our team will review your results and provide feedback to improve performance.

Interested in seeing how the power of visibility can help you increase your sales team response with your online customers?

The program helped us create a solid foundation of training that we can consistently monitor and track. The improvements made by each of our dealerships are measurable, and the success we've had as a result in online conversions is simply outstanding!

Michael Wyant, Chief Operating Officer
Wyant Group